Debunking SEO – an ecarlist approach
By Len Critcher - eCarList President & CEO
Posted on August 7, 2008 at 12:55 pm

Oh how the acronyms flow from software/website companies, however, none seems to flow more today than SEO (Search Engine Optimization)

Question: What exactly is search engine optimization?

Answer: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” search results for targeted keywords. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

First, I want to address the “snake oil” salesmen boasting to be SEO experts and guaranteeing page ranking and traffic results. ecarlist sees these claims everyday in un-solicited emails and from our clients that have (more…)


Dealer Beware - the ‘Black Hat’ SEO trade
By Len Critcher - eCarList President & CEO
Posted on August 2, 2008 at 4:00 pm

(much of this post is re-produced from articles found online and from Google.com)

One technique, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

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