Tag Archives: Dealership Marketing
2008 – A Blessing in Disguise?
the dealers who will survive in 2009 and beyond will be those who fundamentally shift their beliefs about the Internet Continue reading
Posted in Automotive News, Automotive SEO / SEM, Dealership Websites, eCarList News, General Discussions
Tagged dealer process, dealer websites, Dealership Marketing, Dealership Websites
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Brand vs Product Marketing
Sell the car first, before you sell yourself. For decades, car dealerships entered into “Brand Based Marketing” and attempted to build their brands with local advertising selling why the customer should do business with them. “We’re the mega-volume dealer”, “Family… Continue reading
Posted in General Discussions
Tagged Dealership Brand Marketing, Dealership Marketing
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Confusing a Business from it’s Product
Coke Zero may fail, the Coca Cola Company will not. Most startups go into business thinking they’re defined by one single product. And usually, that turns out disastrous. The reason? Most products fail, and all eventually will. And when products… Continue reading