Choosing the right listing style on eBay Motors makes a difference, but which one is right for you?  Our eBay Performance Consultants break down each type’s unique positives and negatives to help you determine your priorities and maximize profit.

Fixed Price / Buy It Now

Pros:  Quick sale possibility / Buyer is guaranteed car

Cons: No leads generated / Buyers may not be interested if price is too high

Fixed Price / Buy It Now with Best Offer

Pros:  Buyer can make offer / Some leads generated

Cons: Few offers may come if price is too high / Buyer can make low offer

Auction with Reserve

Pros: High volume of leads generated with low starting price

Cons: Vehicle may not sell if leads aren’t called

Auction with No Reserve

Pros: Highest volume of leads generated with low starting price

Cons: Vehicle could sell for less than desired with low number of bids

Auction with Buy it Now

Pros: High volume of leads with low start price / Buyer can end auction with Buy It Now

Cons: Less Bids / Leads if Buy It Now is too high

Classified

Pros: Ability to market all inventory / Listings automatically started and ended

Cons: Vehicles only listed for buyers within 200 mile radius

Classified with Make an offer

Pros: Ability to market all inventory / Listings automatically started and ended / Buyer can make an offer

Cons: Vehicles only listed for buyers within 200 mile radius

Before listing a vehicle on eBay Motors, think strategically about which auction style is right for you.  To learn more about what Dealertrack can do for you on eBay, please feel free to contact the team.

eBay@dealertrack.com
855.656.6501

What is “digital retailing”? Simply put, it is a new way to let your website visitors perform more of the vehicle purchase process online — and it’s built right in to your Dealertrack website. We have two digital retailing components today, FinanceDriver and PaymentDriver, and will be rolling out TradeDriver this summer.

FinanceDriver
» Online Credit Pre-Qualification
» Improve the quality of your website leads

PaymentDriver
» Vehicle-Specific Payments and Offers
» Lender and manufacturer rebates and incentives

As a way to introduce this powerful new technology from Dealertrack, we’re offering a buy one get one free offer to all of our website customers.

The fine print: you have to have a Dealertrack website and you have to sign up for one of the “Drivers” by April 30, 2013. The regular price is $200/mo for each, but until the end of the month it’s $200/mo for both.

Even better, this offer is NOT just for a short trial-period… you’ll save $200/mo as long as you have your Dealertrack website and these 2 “Drivers”.

Pretty sweet deal! To learn more and sign up, call our sales team at 866-930-1514 today. Remember, this deal is only available until April 30th.

Also, learn more about how eBay Motors, together with eCarList, can help your dealership be more efficient and effective in the marketplace:
http://blog.ecarlist.com/2012/07/utilizing-ebay-motors-to-increase-profits/

January:
17th – Fresno, California
23rd – Wilmington, North Carolina
23rd – Fredericksburg, Virginia

February:
5th – Savannah, Georgia
13th – Las Vegas, Nevada
13th – Mobile, Alabama
14th – Allentown, Pennsylvania
20th – Augusta, Georgia
20th – Toledo, Ohio
21st – Albany, New York
21st – Albuquerque, New Mexico

March:
12th – Madison, Wisconsin
12th – Baton Rouge, Louisiana
13th – Davenport, Iowa
19th – Munster, Indiana
19th – Jersey Shore, New Jersey
20th – Raleigh/Dunham, North Carolina
20th – Harrisburg, Pennsylvania
21st – Columbus, Georgia

If you are near any of these upcoming training locations and would like more information about attending one of the FREE eBay Training Seminars, contact our eBay Consultant Team.

eBay@dealertrack.com
855.656.6501

Bid Auction with a Reserve
This option enables you to set the minimum price you are willing to accept, or a “reserve price”. Bidders can’t see the reserve price, which allows the auction to be bid up naturally while you have the safety net of knowing it can’t go for less than what you want.

Because there is no obligation to sell until the reserve price is met, your risk is minimized. Reserve price auctions can generate a high volume of leads. 

Good to know:

• Effective for late models and higher priced vehicles.
• Popular with sellers with little or no experience selling their vehicle on eBay Motors.

Bid Auction with No Reserve
Any bid at or above your starting price wins this type of auction. In order to create a high volume of leads, the starting price needs to be low. But be cautious because the vehicle could sell for less than desired if it does not receive enough bids.

Good to know:

• Effective for older and lower priced vehicles
• Effective if you are looking to sell your vehicle in a hurry and getting the right price is less critical
• Popular with vehicle sellers who are more experienced in the eBay marketplace
• A No Reserve Price Auction with a high starting price that is equivalent to a reserve price will receive very few bids until the final hours of the auction. Bidding rates are generally higher for these types of auctions than Reserve Price Auctions, but a high percentage of these auctions end with no bids.
• A No Reserve Price Auction with a low starting price is for the seller who is comfortable turning a profit based on volume. This method is potentially risky, because the seller could take a loss if multiple bidders do not drive up the price. This approach, however, does drive bidding activity and almost guarantees that the vehicle will sell.

Bid Auction with a Buy It Now
Specify a fixed sale price for your vehicle so that a bidder can choose to bypass the bidding during the normal auction and purchase the vehicle at that fixed sale price. They risk paying more than they would had they let the auction take place, but it is a guaranteed win for that bidder.

Often the Buy It Now price is higher than the reserve price, therefore making it worth having a bidder end the auction early for a guaranteed purchase. This type of auction is good in the following scenarios:

• To price your vehicle for a fast sale.
• To show buyers that you are serious about making a deal.
• Many buyers judge the value of the reserve price according to the Buy It Now price. If your reserve price is lower than the Buy It Now price, consider mentioning that in your listing.

Buy It Now with a Fixed Price
Similar to a basic ad, the vehicle is listed for a set price, without the option to bid against other customers or to offer a different price. This auction type is used to move a vehicle quickly, or for dealers who know exactly what they expect to make on the sale. No leads are generated with this auction type, and if customers feel your vehicle is priced too high, it will be easily passed up.

Buy It Now with Best Offer
This auction type allows the dealer to post the price they would be willing to take for the car, while also allowing the potential buyer to offer a different price. If the dealer accepts an offer, the listing is closed and the buyer is obligated to pay the price offered. A small number of leads will be generated using this auction type from customers making offers on your vehicle. But if you are asking too much with your Buy It Now price, customers may bypass the ad.

Classified
Post vehicles to eBay Motors until the vehicle sells or you decide to pull it down. This provides a venue for listing both new and used inventory, but only within a 200-mile radius. The downside is that there are no active bid leads being generated for the vehicle.  You also have no way of knowing who has viewed or is interested in purchasing the vehicle unless they reach out to the dealer.

Classified with Make an Offer
Similar to the basic classified ad, this allows the buyer to easily contact the dealer with an offer.  Both new and used vehicles can be posted and will populate for potential buyers searching within a 200-mile radius of the dealership. No leads are generated without the customer reaching out to the dealer to make an offer on the vehicle.

Good luck in all your eBay listing endeavors and as always, feel free to contact our eBay Consultant Team with any questions about posting to eBay through your eCarList account. They are knowledgeable and ready to help in any way possible.

855.656.6501
ebay@dealertrack.com

Why should I utilize eBay Motors?

eBay Motors is an extremely successful platform for marketing cars online. Not only does it provide a more unique, customized listing for your inventory than mainstream dealer marketing sites, but it also produces a higher volume of quality leads than Cars.com or Autotrader.com. Leads originating on eBay are considered “hot leads” because the customer is bidding on the vehicle -whether it be $100 or $10,000- meaning they have made a conscious decision to be a part of the auction. Some other convincing facts about eBay Motors:

• a passenger vehicle sells every 2 minutes on eBay
• a Ford Mustang sells every 44 minutes on eBay
• a Classic Car (20 years and older) sells every 5 minutes on eBay
• a motorcycle sells every 6 minutes
• eBay has more than 99 million ACTIVE users worldwide

Need another interesting fact? eBay Motors is consistently ranked the first or second most visited automotive site on the web (according to ComScore), with more than 14.2 Million unique visitors per month. What other site allows you to keep your brand image while boasting numbers like that?

So, how does DealerTrack eCarList help me do this?

Here at DealerTrack eCarList, we offer a robust inventory management system that makes the eBay listing process quick and easy, regardless of your eBay knowledge level. Through your eCarList platform, once you’ve set up your default settings, sending to eBay Motors is just a couple of clicks away. The reason it’s so simple and easy to use is that eCarList was originally designed and built by a car dealer specifically to list on eBay. It obviously grew to be so much more, but the origins were in eBay, and were designed to make that an efficient process.

In addition, your DealerTrack eCarList account allows you to choose from among 15 customizable template styles with multiple color schemes, totaling 65 template choices. Add your dealership banner at the top to complete your “eBay look” that mirrors your website and keeps your online image consistent. As icing on the cake, DealerTrack eCarList has a dedicated full-time team of eBay performance consultants as a FREE resource to our dealer clients…see below for more information!

What does DealerTrack eCarList offer that others don’t?

In addition to countless tools, custom templates and automated systems, DealerTrack eCarList is the only service provider to offer our clients personalized consultations regarding their eBay default settings, pricing structures, template setup and posting strategy. Our consultants have open communication lines for direct access to eBay, allowing quick responses with informed answers. Our team of consultants brings experience not only from the dealership level, but also from working at eBay previously. With knowledge from both sides, your listings are sure to be fully customized for your dealership, with effective pricing strategies to match.

Convinced that eBay Motors would benefit your dealership? Need to talk through the details? Contact our eBay Performance Consultants directly and set up some time to get started, or learn a little more.

Email: ebay@ecarlist.com
Phone: 972.913.7699 or 972.913.7698

So we know that adding a 24/7 Live Web Concierge is going to get you more leads, and in a lot of cases, double what you already had. Some of the statements I’m hearing are from guys that had chat on their site but just weren’t happy with it. The more I pry, the more I hear that they were staffing the chat themselves and the leads weren’t that great. The obvious thing they weren’t looking at was their own stats. They probably didn’t see the amount of missed chats vs. good chats. They probably didn’t delve into the chat transcripts. If so, they would have seen their over-zealous sales guy was on the case. He probably beat up the visitor while trying to close on the car right then and there. Let’s be real. If you’re running a larger dealership, you typically have a nice receptionist that puts out a pleasant first impression to your visitors. Why wouldn’t you want the same for your website?

I’ve seen so many dealerships that spend hundreds of dollars each month on popups, unders, and floating boxes to create leads. A lot of money spent each month that in reality turns away a lot of your customers. Sure, you may get a sale here and there from a “die hard” brand loyalist that you had anyway, but really think about it. Why do it? How do you feel when you go to a website and stuff is jumping out at you from all angles? Not good. In most cases, the money you spend on all that junk could easily be allocated to our low cost Managed SmartChat™. The leads you’ll get from chat will far outweigh the number of customers coming in because of a coupon for $500 off MSRP. Managed chat leads are live 1-on-1 interactions with your customers. These leads typically contain all their contact info, the vehicle they are looking at, full trade info, and most importantly the mood of the customer.

Call us today and let’s chat about chat.

10 years ago, DealerTrack moved the automotive industry forward with its launch of Credit App.  Now, we’re poised to do it again with the successful integration of eCarList and AAX.  The result is the delivery of a truly end-to-end inventory product.

Only DealerTrack eCarList offers a comprehensive inventory management system that seamlessly combines live retail market data with rich historical data.  We take the guesswork out of vehicle purchasing by scoring the vehicle you’re appraising then recommend whether or not you should add it to your inventory and the price it should sell for.  This type of transparent look at market data alongside historical data is a first of its kind.

If you’re not planning on attending NADA or maybe you just want a sneak peak, check out our video of the new DealerTrack eCarList.

We hope you share in our excitement and look forward to a great 2012.

If you haven’t already, download the app for your iPhone or Android — it’s FREE. Call us at 214-722-8200 today to learn how TrueTarget Mobile can help keep your dealership in sync.

Check out some of the highlights below, and be sure to go to our Facebook gallery to see all of the photos!

The billing/admin/hr team’s theme was Angry Birds.

The Interactive department turned the office into a used car lot.

The search & media team was 101 Dalmations.

Account management as Mario Kart.

Our eBay team made a cute couple as Princess Bride.

So, who won the competition? You’ll have to watch the announcement video:

Here’s the deal, eBay is allowing us (DealerTrack eCarList) to offer three different listing packages to any of our interested dealers.  These can only be used once, but it’s definitely worthwhile.

Here’s the specs:

1.   Small Package – 20 listings for $900 (save up to $260.00)

2.   Medium Package – 40 listings for $1700 (save up to $620.00)

3.   Large Package – 60 listings for $2400 (save up to $1,080.00)

All package deals include the $50.00 insertion fee and an $7.00 reserve fee, which need to be utilized within 90 days.  
 
This is a great opportunity for anyone NOT using eBay to start, and anyone currently using eBay can save a few dollars without changing a thing!  All you need to do is call our eBay team and we can set you up anytime.

Call today:
Wes – 972-913-7698
Chris – 972-913-7699

Just remember that if you don’t take advantage of this now, you will forget.  We know we hate passing up on a great deal!