Category Archives: Automotive SEO / SEM
2008 – A Blessing in Disguise?
the dealers who will survive in 2009 and beyond will be those who fundamentally shift their beliefs about the Internet Continue reading
The Justification for Existence…Even Pop-Ups
As a dealer vendor in the online advertising/marketing sector, it is your innate duty to justify the money your dealer gives you. That’s what makes online marketing different - the accountability. It’s easier to take radio or newspaper dollars and chalk up… Continue reading
Terrence Gordon named vice president of Search & Media
DALLAS, Nov 17, 2008 (BUSINESS WIRE) Terrence Gordon has been named vice president — Search and Media at ecarlist, one of the auto industry’s fastest growing marketing and inventory management companies for the nation’s more than 70,000 franchised and independent… Continue reading
Debunking SEO – an ecarlist approach
Oh how the acronyms flow from software/website companies, however, none seems to flow more today than SEO (Search Engine Optimization) Question: What exactly is search engine optimization? Answer: Search engine optimization (SEO) is the process of improving the volume and… Continue reading
Dealer Beware – the ‘Black Hat’ SEO trade
(much of this post is re-produced from articles found online and from Google.com) One technique, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search… Continue reading