Category Archives: Automotive SEO / SEM
The Inevitable Amalgamation of SEO & SEM
It’s easy to forget that, although SEO and SEM are separate “products”, their fundamental applications and objectives are the same. Continue reading
New SEO Strategies for a New Year
2010 was quite a shakeup year in regards to Search. Most notably – Facebook replaced Google as the most visited website in 2010, Google made some massive and seemingly weekly changes to their search results, Yahoo! not only ditched their… Continue reading
Google Instant and SEO Exploiters
But by no means is there anything you as a vendor, dealer or Intergalactic SEO expert can do to “ready your website for Google Instant”. Continue reading
BING?!?
Even though Microsoft has spent hundreds of millions of dollars reinventing and marketing their search product, I still never know whether to put their new search engine in lower case, all caps or add an exclamation mark at the end. … Continue reading
Twitter, Set My Inventory Free!
FINALLY! For all you dealers fumbling around in the darkness that is Social Media integration, it seems like somebody may have found the light switch…or at least turned on a night light. Yesterday bing announced they would integrate Twitter updates… Continue reading
My Favorite Client…and Your (Should-Be) Role Model
Do you consider yourself a progressive dealer? Is it something innate, or learned? I consider myself a pretty successful guy…or at least strive to be one, but I know people who still sit around watching COPS all day playing the… Continue reading
Complaint Websites – anonymity that really hurts!
It will happen to any car dealership eventually. Search your dealership’s name (or worse) your own name… and the search engine returns a high-ranking “complaint” result. This happened to me this past weekend and after my lawyers were called and… Continue reading
Dealer Microsites: An Anecdote for an Answer
I’m not here to preach one way or another about dealership microsites because if used correctly they can be very effective. I’d rather tell you a story and let you decide for yourself on how best to apply them to… Continue reading
Where are Your SEM Dollars Going
some dealers who actually took the time to analyze their SEM campaigns directly with Google that the percentages their Agencies were taking were sometimes as high as 40%. Continue reading