More articles by Terrence Gordon
The Microsite Mistake
While writing an upcoming blog post, I ran across this post by Rand Fishkin at SEOmoz.org. This week we’ll look at an all too common misconception: the idea that building out a microsite to target a particular keyword, and then… Continue reading
Master of Your Domain$
Your domain name is important. And by important, I mean detrimental to the immediate and long-term success of your online marketing. Your domain name is one piece of intellectual property that is yours…or at least should be yours to keep… Continue reading
Twitter, Set My Inventory Free!
FINALLY! For all you dealers fumbling around in the darkness that is Social Media integration, it seems like somebody may have found the light switch…or at least turned on a night light. Yesterday bing announced they would integrate Twitter updates… Continue reading
YouTwitFace – Social Media in Question
The other night, I’m watching the Tonight Show with Conan O’Brien do his famous “In the Year 3000″ routine in which he and his sidekick, Andy, make ridiculously silly predictions about the future. One of Conan’s predictions was, “In the… Continue reading
My Favorite Client…and Your (Should-Be) Role Model
Do you consider yourself a progressive dealer? Is it something innate, or learned? I consider myself a pretty successful guy…or at least strive to be one, but I know people who still sit around watching COPS all day playing the… Continue reading
New Ownership at NorthTexas Nissan Makes Reputation Cleanup a Priority
New Ownership at North Texas Nissan Makes Reputation Cleanup a Priority New ownership and management take over North Texas Nissan with a new attitude in efforts to regain customers and improve community presence as a Dallas area Nissan Dealership Dallas,… Continue reading
Dealer Microsites: An Anecdote for an Answer
I’m not here to preach one way or another about dealership microsites because if used correctly they can be very effective. I’d rather tell you a story and let you decide for yourself on how best to apply them to… Continue reading
Where are Your SEM Dollars Going
some dealers who actually took the time to analyze their SEM campaigns directly with Google that the percentages their Agencies were taking were sometimes as high as 40%. Continue reading
North Texas Nissan hires ecarlist for SEM, SEO and…SERM?
What is SERM? Sounds like a bad case of the flu, but it’s actually a serious and rapidly growing segment of Search Engine Marketing. SERM stands for Search Engine Reputation Management, and any company who struggles with negative PR online should get to know… Continue reading
2008 – A Blessing in Disguise?
the dealers who will survive in 2009 and beyond will be those who fundamentally shift their beliefs about the Internet Continue reading