More articles by Terrence Gordon

Terrence Gordon

Search & Media

Before joining eCarList, Terrence established one of the nation's first full-service digital marketing agencies specializing in the automotive vertical, bringing search engine marketing to franchise groups and OEMs.

The Inevitable Amalgamation of SEO & SEM

It’s easy to forget that, although SEO and SEM are separate “products”, their fundamental applications and objectives are the same. Continue reading

Posted in Automotive SEO / SEM, Dealership Websites, eCarList News, General Discussions | Tagged , , , | 1 Comment

You’re Doing it…Right!

Every once in a while you get a cool refresher from a client who has achieved success via you and your company. Continue reading

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Will you be my +1?

Google has launched a new feature called Google +1 (plus one). Continue reading

Posted in Automotive SEO / SEM, General Discussions | Tagged , , | Leave a comment

SEO – You’re Doing it Wrong!

These microsites were literally one page deep, contained zero content, zero META information and zero value in the eyes of Google Continue reading

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Bad SEO Links = Bad SEO Rankings

Content is still King when it comes to SEO, and from our perspective (and Google’s) it will / should remain that way. Continue reading

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Used-Car Dept. No Longer Place to Hide All Your Sins

Reposted from Ward’s Dealer Business by James M Flammang In the old days, when used-car dealers acquired their sometimes-deserved reputation for shady activities, many saw nothing wrong with keeping a fact or two from the unwary buyer. The “used-car operation… Continue reading

Posted in Automotive News | Leave a comment

New SEO Strategies for a New Year

2010 was quite a shakeup year in regards to Search.  Most notably – Facebook replaced Google as the most visited website in 2010, Google made some massive and seemingly weekly changes to their search results, Yahoo! not only ditched their… Continue reading

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Google Instant and SEO Exploiters

But by no means is there anything you as a vendor, dealer or Intergalactic SEO expert can do to “ready your website for Google Instant”. Continue reading

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BING?!?

Even though Microsoft has spent hundreds of millions of dollars reinventing and marketing their search product, I still never know whether to put their new search engine in lower case, all caps or add an exclamation mark at the end. … Continue reading

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Google Prefers eCarList…and then some

We are not ones to boast, but last year eCarList was one of 9 website vendors out of 35 to receive the 2009 ASMA award for SEO architecture.   And although we love awards, we like showing numbers better.  As… Continue reading

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