Author Archive


At least you have your health…
By Len Critcher - eCarList President & CEO
Posted on November 18, 2009 at 2:13 pm

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eCarList has launched a brand new Health Status report as part of our growing analytics suite. The new health status report will provide measurable insight into your dealership’s key marketing initiatives in one easy to read system.

Key areas of monitoring include:

Operations
Health of photos, pricing, descriptions, options, and videos.

Distribution
Instant insight into feed distribution that includes specific vehicle information transmitted to eBay, AutoTrader, and Cars.com.

Pricing
Consolidated view of pricing and aged inventory.

Leads
Track email and phone leads from all sources including eBay, AutoTrader, Cars.com, your website, and more.

Take a look at the all new Health Status now available inside your eCarList software account. Inside you will find a video tutorial showing how you can take advantage of this incredible new tool.

Need a Demo? Click Here or call (866) 766-5478


John Eagle Dealerships Launches New Websites
By Len Critcher - eCarList President & CEO
Posted on November 11, 2009 at 10:09 pm

Dallas, Texas November 11, 2009 (reprint from official John Eagle press release)

The John Eagle Dealerships are pleased to introduce an all-new, fully integrated automotive shopping website at JohnEagle.com.

John Eagle, President and Chief Executive Officer of the John Eagle Dealerships said, “With more than 80% of car buyers starting their internet shopping experience online we wanted to make sure that our customers had real-time access to the latest and greatest information about each of our amazing products in real time.  We’re excited to bring more than 2,500 high quality vehicles into one website for customers to consider.”

The brand new website integrates virtual inventory from each of John Eagle’s 15 franchises and multiple locations to deliver quick-loading, visually appealing information that will help customers to make better purchase decisions.  The virtual showroom delivers a wide range of multimedia that includes, among other items, video displays for used inventory and 360 degree interior and exterior views for new inventory.jecom

Rene’ Isip, Chief Operating Officer of John Eagle Dealerships and Dealer Principal of a Toyota and Honda dealership said, “Our goal is to be leaders in 21st Century Marketing and this website is focused on extending the positive experiences that our customers have at our dealerships into an online environment.  This website takes us to the next level by allowing customers to compare new and used vehicles from all of our makes and models and each of our locations.  At the end of the day it will help us reach more customers, secure more market share and sell more vehicles.”

The new website delivers access to credit applications and service appointments as well as details about store locations and contact phone numbers.  Customers will be able to take advantage of cutting-edge capabilities to quickly and intuitively submit leads and search inventory by body style, make, model, color, year, mpg and desired price range.

Len Critcher, President and CEO of eCarList, said, “The automotive marketing landscape is rapidly evolving.  John Eagle Dealerships are setting the benchmark for customer-centric online solutions.  We are honored to work with this group to provide our suite of integrated solutions and assist in growing their online presence.”
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eCarList and Carfax Partner to Enhance Online Listings
By Len Critcher - eCarList President & CEO
Posted on October 6, 2009 at 1:06 pm

DALLAS–(BUSINESS WIRE)–Carfax and eCarList have teamed up to help dealers more effectively market their online inventory.

Dealers using eCarList’s inventory management software can obtain Carfax information and make it available with their vehicles listed online. Used car shoppers get the information they need up front to make faster buying decisions.

“Our intent is to create a seamless user experience for online car shoppers,” said Len Critcher, eCarList’s CEO. “The Carfax brand is recognized throughout our industry and further reinforces the credibility of online data we provide. Forward-thinking dealers understand that the added value of the eCarList inventory management program helps generate sales and improve the online customer experience at the same time.”

Previous independent studies prove that cars sell faster and for more money when Carfax Reports are included with online listings. Subscribing dealers can purchase Carfax Reports directly from the eCarList platform. Online shoppers see vehicle history highlights like Carfax 1-Owner and reported accidents within the vehicle listing and get the full Carfax Report for free.

“Having Carfax Vehicle History Reports available through eCarList enhances the Park Place brand and helps us improve our customers’ experience,” said Frank Sobyak, director of Internet Business Development at Park Place Dealerships in Dallas, Texas. “Using these powerful tools we can easily identify the cars our customers want and reassure them that they’re getting only the highest-quality vehicles. Every vehicle we list on our site has a free Carfax Report to build customer confidence and support our fine reputation.”
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eCarList Help Desk has launched
By Len Critcher - eCarList President & CEO
Posted on October 2, 2009 at 9:44 am

Our commitment to excellence in customer service continues as we launch the new eCarList Help Desk.

Two easy ways to use:

1. Simply submit a trouble/help ticket by emailing (support@ecarlist.com) and an account will be created for you.

2. Create your own account to track current, and past, ticket logs and have access to our growing eCarList resource help center.

Click below to view a brief video overview of the new Help Desk system.

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Rene Isip Toyota of Lewisville Launches New eCarList Website
By Len Critcher - eCarList President & CEO
Posted on September 10, 2009 at 8:41 pm

PRESS RELEASE RE-PUBLISHED FROM - TOYOTA OF LEWISVILLE

Lewisville, TX - Toyota of Lewisville is excited to announce our new, redesigned website. The address will remain the same, but the look and function of the website has improved to make navigation easier and faster. We want to welcome you to the Toyota of Lewisville redesigned website at www.toyotaoflewisville.com.

We wanted our customers to have a better user experience when they visited our website. So the new website has a brighter, more visually appealing look and feel. The company has also uploaded more photographs of the vehicles. There are more advanced options to help you find the exact vehicle you are looking for. We took an innovative approach by creating the website with dynamic colors in the icons which resemble the characteristics of an smart phone.

“eCarList dealer websites help reach an audience of highly-engaged potential buyers,” said Dave Hanson, Vice President, interactive and creative services, eCarList. “The new Toyota of Lewisville website is a more engaging and faster loading user experience with better vehicle search, integrated social media, and compelling eCarList AutoReel video content.”

“We are very excited to show proof of the eCarList platform’s results in regards to SEO,” says Terrence Gordon, Vice President, search and media, eCarList. “Our limited use of flash, dynamic inventory SEO and overall improved search engine indexing has given our dealers more exposure out the gate with the option to upgrade to even more aggressive SEO if necessary.”

The new website will allow clients to research different vehicles in a virtual showroom atmosphere. The virtual showroom will provide a range of multimedia presentations that show 360 degree interior and exterior views by eVox technologies. This is the next best thing to actually taking one of our cars for a test drive.

Rene Isip, owner of Toyota of Lewisville said, “We are always focused on being on the leading edge of 21st Century Marketing and the new website brings together lightening fast inventory load times, low prices and great Toyota products and even our Facebook, YouTube and Twitter pages. With cars like the Prius, Toyota has always been a technological leader and our dealership is headed down that same path with this new website.”

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eCarList “mid-year” meeting
By Len Critcher - eCarList President & CEO
Posted on August 14, 2009 at 4:35 pm

eCarList had the pleasure of hosting its semi-annual meeting yesterday at the Hotel ZaZa in Dallas.  Our growing team gathered to reflect on past successes and get focused on future initiatives.

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I want to thank every member of the growing eCarList team for making yesterday’s meeting such a success.



By Len Critcher - eCarList President & CEO
Posted on June 3, 2009 at 10:45 pm

Great advertising - really creative!  No deep thoughts, just wanted to share this ad from a dealership I worked for back in the 90’s.

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Complaint Websites – anonymity that really hurts!
By Len Critcher - eCarList President & CEO
Posted on May 26, 2009 at 4:13 pm

It will happen to any car dealership eventually.  Search your dealership’s name (or worse) your own name… and the search engine returns a high-ranking “complaint” result.  This happened to me this past weekend and after my lawyers were called and my blood fell from a boil – I wanted to really look at this “plague” that looms for all businesses no matter the industry and/or size.

The “complaint” is designed to resolve a dispute.  Customer complains, company reviews, and resolution options are decided.  Should the company decide to not resolve the dispute, the customer can then choose legal action to have the dispute heard in a court of law.  That is how proper business resolution has always played out.

However, the Internet has changed everything.  Complaint websites are booming and the potential damage to businesses couldn’t be greater.  These websites fail in one critical area – this type of complaint is not designed to elicit an amicable resolution, the purpose of a “complaint website” post is strictly to cause reputable harm to a business – that’s it!

From rippoffreport.com’s homepage:ror
“Unlike the Better Business Bureau, Ripoff Report does not hide reports of “satisfied” complaints. ALL complaints remain public and unedited in order to create a working history on the company or individual in question… Your Ripoff Report will be discovered by millions of consumers! Search engines will automatically discover most reports, meaning that within just a few days or weeks, your report may be found on search engines when consumers search, using key words relating to your Ripoff Report.”

So here’s the skinny…  anyone can post anything for free, remain anonymous, post disparaging remarks against any person or business – and search engines will promote these to the tops of the results?  What’s to keep your competitor from posting remarks?  Nothing!  (more…)


ecarlist featured on Automotive Digest
By Len Critcher - eCarList President & CEO
Posted on April 8, 2009 at 7:10 am

Watch Video:
http://www.automotivedigest.com/video/video.aspx?nid=1&videoIndex=457

amdigest


Hanson Joins ecarlist as VP of Interactive and Creative Services
By Len Critcher - eCarList President & CEO
Posted on April 1, 2009 at 8:45 am

DALLAS, Apr 01, 2009 (BUSINESS WIRE) –

Dave Hanson has been named vice president of Interactive and Creative Services at ecarlist, a leading software provider to the automotive industry.

Prior to joining ecarlist, Hanson was director of Brand Marketing at Yahoo! Inc., where he led partnership development and interactive engineering to produce marketing programs for the company and its top advertisers.

Hanson will be responsible for ecarlist’s full-service interactive and creative division, according to ecarlist CEO Len Critcher.

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“Dave combines strong creative and interactive leadership with great expertise in online consumer experience,” said Critcher. “I am thrilled to add him to our executive team. With Dave leading our interactive group, ecarlist will be positioned to grow its online product offerings and provide unparalleled creative services to our increasing dealership base.”

Hanson noted that ecarlist is considered to be one of the most innovative companies in the industry.

“I am very excited to join a team that is already producing such dynamic and visually stunning websites,” Hanson added. “I look forward to bringing an even higher level of functionality and usability, while streamlining operations to support the company’s rapid growth.”

The Interactive and Creative Services division will serve as an in-house agency offering custom website design, video production, online-media-campaign creative services, search engine optimization, automated specials integration, interactive lead capture and a full suite of online website capabilities tied to ecarlist’s inventory management software.

“Consumers today turn to the web as their primary source for research,” explained Hanson. “As a part of that process, their impression of your company is determined almost immediately. We will produce websites that are effective in converting web traffic to qualified leads, while building trust in the dealership’s brand, which in turn drives revenue for the dealership.”

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