eBay has just announced another fee change that will affect many of our successful dealers currently marketing on eBay Motors.
The change could be positive depending on how you sell/market on eBay due to the drop in a “final value” fee. Regardless, our internal statistics show that pound for pound, eBay is still the best lead provider by dollar spent out of the big three (Cars.com, Auto Trader, & eBay).
Here’s a chart on the fee changes:
The first section is for the first 4 listings in a year (this has not changed from last year). The changes are from the 5th listing and up. It currently costs $20 insertion and $100 final value. We are removing the Final Value Fee (Transaction Service Fee) and making that Zero.

