Do you consider yourself a progressive dealer?  Is it something innate, or learned?  I consider myself a pretty successful guy…or at least strive to be one, but I know people who still sit around watching COPS all day playing the lottery and eating Long John Silvers.  With major companies crumbling because of bureaucracy, stubbornness, fat-dumb-and-happy-syndrome…or all of the above , wouldn’t you assume that dealers more than ever would focus on bettering their processes to push themselves out in front for the new generation of car buyers?  You would assume.  As do I.

I want to talk about my favorite dealer to-date.  His name is Brian Hoskins…from Brian Hoskins Ford in Pennsylvania.  Why do I like Brian so much?  Aside from the fact he’s a super likable guy, Brian Hoskins is Brian Hoskins, yes the owner.  And he is INVOLVED.  Brian Hoskins cares about his store and shows concern about the future, and has genuine ambition to be the best regardless of how big or how small his store is.

Before Brian came to us, he had one of those OEM “Here, Use This”  Dealer Websites.  The site was convoluted, hard to navigate, outdated, mundane…and worst of all it had zero rankings on Google - even when you searched for “Brian Hoskins Ford”. (more…)