Hello and Welcome from the new Search & Media department at ecarlist! I’d like to use my official blog entry here as an introduction to the department, why I’m here and what I’ll be posting about on a (hopeful) regularly scheduled basis.
About the new Search & Media department:
Search – Search Engine Marketing - made up of Organic Search Engine Marketing (“SEO”) and Paid Search Marketing (aka “PPC”, “SEM”, “CPC”). The automotive industry has somehow likened the term “SEM” to Paid Search, which I fought for years but have relinquished my effort. Regardless our new Search & Media department will be providing our dealers with a higher level of SEO (contact me for an explanation), and Paid Search Marketing management. That explains the Search, but what about the Media?
As we bring our dealers up to maximize their efforts and market share through Search Engine Marketing, there remains a constantly evolving online marketing medium with countless opportunities to promote your dealership, engage your potential buyers and develop a synergistic online marketing presence. Programs such as contextual ad buying, social networking, online display, sponsorships, email marketing and affiliate marketing program are just the tip of the iceberg. Did you know that you can buy your Radio, TV and even Print advertising through Google’s adwords program on the same auction-based model as their adwords (PPC) program? This is what ecarlist is about – thinking beyond.
Which leads me to why I’m here.
After 11 years in Los Angeles, I moved back to Dallas. In L.A., with over 8 years of online sales & marketing experience I founded an SEO company which I merged with a full-service online marketing agency in San Diego. In 2005 we quickly saw a niche in Automotive and built a separate company offering SEM/SEO exclusively to retail automotive and OEMs. We were one of the first SEO companies in the Automotive space.
Fate brought me to ecarlist. Well, actually Blaine Twilley brought me to ecarlist… Regardless, I was so blown away by ecarlist’s inventory tools, their brand new pricing analytics, and most of all by the quality of their custom-built websites and focus on building SEO-friendly websites that I decided to join the team to help Len build a company that would soon dominate the automotive space…which I have no doubt will happen.
So…. here I am. For you – the dealer. I’m the guy in the SEO forums, doing the digging, reading the new research, testing new products…for you. I love data…and I love it more when theories are proven through testing & data. So I’ll be dishing up information about online marketing, market changes, consumer behavior trends and how it all affects you. I’m available for questions anytime.
Stay tuned!
