Terrence Gordon named vice president of Search & Media
By Len Critcher - eCarList President & CEO
Posted on November 17, 2008 at 1:56 pm
DALLAS, Nov 17, 2008 (BUSINESS WIRE)
Terrence Gordon has been named vice president — Search and Media at ecarlist, one of the auto industry’s fastest growing marketing and inventory management companies for the nation’s more than 70,000 franchised and independent car dealers.
The former president of Nobis Interactive in Los Angeles, Gordon will oversee the launch of ecarlist’s new full-service online marketing division catering exclusively to the retail automotive industry, according to Len Critcher, the company’s CEO.
“We have established ourselves as a leading provider of online inventory-management software and website design for mid- to large-sized dealership groups and ecarlist is excited about the opportunity to extend our product offerings with our new Search and Media division,” Critcher said. “With Gordon on our team, ecarlist will be able to provide the most cost effective, measurable, and integrated marketing campaigns available.
“The auto industry is in desperate need of pure SEM/SEO solutions that provide visibility and accountability for dealers. We not only have the absolute best inventory-management software and SEO-friendly websites I’ve seen in the industry, but our holistic and transparent approach makes it easy to develop marketing solutions that perfectly fit dealer needs. The talent within ecarlist is unmatched, and I have no doubt our company will soon dominate this industry.”
Critcher noted that ecarlist continues to experience record growth through the industry’s current “down times”, adding that its clients will benefit from the integration of ecarlist software, website products and online marketing programs.
