Monthly Archives: September 2008
Good Internet Marketing requires Work – it’s that simple!
I think we can all agree that quality never comes in an “instant” formula. Instant coffee is never as good as a “barista” would brew and your dealership’s website is in need of custom “brewing” as well. Everyday we engage… Continue reading
ecarlist press release: education session
ecarlist CEO Reveals Keys to Online Car Sales Success Thursday September 25, 8:00 am ET DALLAS–(BUSINESS WIRE)–Len Critcher, chief executive officer of ecarlist, a dealership software company, will talk about how he founded one of the first Internet-based dealerships –… Continue reading
More on the 5th Digital Dealer Conference
Again, the 5th Digital Dealer Conference (Grapevine, Texas on October 6-8, 2008) is coming up, and from what we’ve been told – tickets are selling fast. There couldn’t be a better time to address your current digital directives. If you… Continue reading
Brand vs Product Marketing
Sell the car first, before you sell yourself. For decades, car dealerships entered into “Brand Based Marketing” and attempted to build their brands with local advertising selling why the customer should do business with them. “We’re the mega-volume dealer”, “Family… Continue reading