Oh how the acronyms flow from software/website companies, however, none seems to flow more today than SEO (Search Engine Optimization)
Question: What exactly is search engine optimization?
Answer: Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” search results for targeted keywords. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
First, I want to address the “snake oil” salesmen boasting to be SEO experts and guaranteeing page ranking and traffic results. ecarlist sees these claims everyday in un-solicited emails and from our clients that have been “sold” some consulting and they now call us in a panic to implement.
SLOW DOWN… BREATH… your website provider should be prepared to answer any SEO questions you have.
Here’s an ecarlist view of how proper SEO MUST be implemented.
We look at the issue from 2 fronts:
1. The meta tags, site descriptions, page titles, meta keywords, links, page content, and so much more are the “custom and personal” items we can implement into your custom website and this is what the “snake oil” salesmen attempt to offer.
2. Proper site construction and proper URL strings… well that can only come from great software/website design as no SEO expert can offer this to you. ecarlist not only designs the sites dynamic pages and URL strings for search optimization, we also submit daily content to major search engines, create RSS feeds, and dynamic site maps, and of course so much more.
ecarlist works with our clients to ensure that all site pages contain the best tools for optimization, however, it the software and site design that can make a retail site truly optimized. We have found our inventory pages alone will improve a dealer’s ranking on search engines greatly.
So to summarize, you need both – and ecarlist handles both. You need good tools both on the site pages and you need expert software powering your dynamic content/inventory driven site.
