Monthly Archives: August 2008
5th Digital Dealer Conference – Oct 6-8
The 5th Digital Dealer Conference & Exposition will be held at the Gaylord Texan Resort & Conference Center in Grapevine, Texas, just six minutes from the DFW airport on October 6-8. Great chance to listen, meet, and mingle with the… Continue reading
Confusing a Business from it’s Product
Coke Zero may fail, the Coca Cola Company will not. Most startups go into business thinking they’re defined by one single product. And usually, that turns out disastrous. The reason? Most products fail, and all eventually will. And when products… Continue reading
Taking Control of your Dealership – is outsourcing ok?
When ecarlist begins the integration/training process with many of our larger dealerships, the number one issue we almost always encounter is the clutter of companies that seem to have their hands on so many pieces of the dealerships activities and… Continue reading
Debunking SEO – an ecarlist approach
Oh how the acronyms flow from software/website companies, however, none seems to flow more today than SEO (Search Engine Optimization) Question: What exactly is search engine optimization? Answer: Search engine optimization (SEO) is the process of improving the volume and… Continue reading
Video production for dealership websites
To do it well, you need good talent. Many of our creative team started their careers in video and commercial production. We look at a dealer’s website as not only an opportunity to communicate inventory, hours, and contact information –… Continue reading
Dealer Beware – the ‘Black Hat’ SEO trade
(much of this post is re-produced from articles found online and from Google.com) One technique, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search… Continue reading